Cookies

How we use cookies to track your browsing activities

A cookie is a tiny file that is stored on your computer when you visit a specific domain, such as metfriendly.org.uk. It is designed to remember information about your browsing preferences for that domain, saving you time and improving your browsing experience. Say you complete a form on the Metfriendly website, for example – with cookies, this information is remembered for your next visit, so that you can fill out the form more quickly. You can trust us to use cookies responsibly. They are not used to run programs or deliver viruses to your computer. They are assigned solely to your computer and read only by a web server in the domain you visited.

We use Google Analytics, HubSpot and AdRoll cookies on our website. These let us monitor trends in how users interact with our website – for example, when they browse or apply for products. Cookies provide us with demographic data about our visitors, which helps us improve our web pages for our customers. We also use HubSpot to manage our marketing communications with our subscribers.

When a visitor opts to receive marketing communications via email, we use cookies to identify them and determine how they arrived at our website (e.g. via one of our social media accounts).

You can accept or decline cookies. If you want to decline them, you just need to modify your browser settings.

We use cookies for online applications and quotations

Here at Metfriendly, we use cookies to facilitate online applications and quotations. Below, we explain why we do so.

First, let us explain a bit more about how cookies work. Basically, every time you visit a new page on a website, the web browser (your computer) asks the web server (our computer) to provide the website user (you) with the page. Each page request is a new conversation between the web browser and web server. Without the use of cookies, or another form of identification, the web server cannot work out which website user has requested a web page. So, when the web server needs to remember something about the website user (e.g. for an online application or when submitting a request for a quotation), it must use some form of user tracking.

We use cookies to identify website users when they’re submitting an application or requesting a quotation.

These cookies enable our web server to identify who is using the application form pages, so that more than one person can use them at the same time without the web server getting confused. We only hold the cookie details for the duration of the application or quotation process, and the cookie is only used for these purposes.

We ensure that the data you provide during the online application process is fully secured. It is encrypted in transit (except if you apply via the Met Police Aware Intranet, where encryption is not allowed) and stored safely on our servers (which are separate from the website). If you answer a data protection question during the application or quotation process, we ensure that your data is treated in accordance with your response.

Google Analytics Cookies

Google Analytics is an industry standard tool that helps us measure how users interact with our website content. We choose to use this particular analytics tool because we’re confident in Google’s ability to maintain a strict privacy policy and to act in accordance with the GDPR.

The following page provides the latest list of the types of Google Analytics cookies and describes how they can be used to measure user-interactions on our website:

https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage 

Hubspot cookies

Some of our webpages are hosted by Hubspot. Therefore Hubspot also has the ability to measure how visitors interact with our website content. Hubspot therefore uses its own cookies, a list of which can be found here: https://knowledge.hubspot.com/articles/KCS_Article/Reports/What-cookies-does-HubSpot-set-in-a-visitor-s-browser

AdRoll cookies

We use AdRoll’s cookies on our site for the purpose of advertising, providing social media features and analysing our traffic. You can view AdRoll Group’s privacy policy here.

The types of cookies we use

Essential cookies (or session cookies): These help us identify you when you apply for a product or fill in one of our online forms. They are mandatory functional cookies, and the website would not work without them. We recommend that you keep them enabled in your browser settings.

Performance cookies: These are used by a third-party website statistics provider to help us improve the performance of our website.

  • Google Analytics uses these cookies, along with JavaScript, to establish general site usage statistics – enabling us to see how people navigate our site and identify any pages that need improvement.
  • Wordfence cookies keep bots out of our pages and improve the security of our website.
  • Cloudflare cookies also add a layer of security and help to increase the speed to display pages.

Web beacons

Web beacons (or clear GIFs) are tiny, invisible image files that are placed on a website or in an email to track how a user interacts with a web page or email.

We use web beacons to help us determine how effective our email marketing communications are. They tell us whether recipients are opening our HTML-based emails and clicking on any of the links we’ve included in the content.

We add the data we gain from our web beacons to individual users’ records in HubSpot. This helps us build up a picture of what you might be interested in, so that we can send you more relevant communications. You can unsubscribe from our emails at any time.

 

Last updated on 4 April 2018

‘I have always been pleased with the returns from my Metfriendly policies.’

Mr P Payne, Bordon

‘I would recommend Metfriendly to everyone.’

Mrs V Thompson, Dagenham

‘I’ve used Metfriendly for the last 5 years and recently the money has gone towards a deposit for our house. I will be signing back up next year to help save towards my kids future.’

Mrs A Cooper, Met CC, Bow

‘Very pleased with the service I’ve received to help me save money direct from my salary.’

DC Chris W, SO15

Very happy with the service. I have a number of policies for myself and my children.

Police Sergeant S Drysdale, DPS Borough Support

‘Hassle-free savings that are started every year on my behalf, without me having to call up.’

 

D.C. R McLaren, Hackney Borough Stations

Good service – always very helpful and informative.

Miss J Coward, South Norwood, London

Great opportunity for family members to be offered the same offers as members.

Miss A McLeary, ESB

‘I’ve used Metfriendly for the last 5 years and recently the money has gone towards a deposit for our house which we are moving into next month. I will be signing back up next month to help save towards my kids future.’

 

Amanda Cooper (Met CC, Bow)