We use Google Analytics, HubSpot and AdRoll cookies on our website. These let us monitor trends in how users interact with our website – for example, when they browse or apply for products. Cookies provide us with demographic data about our visitors, which helps us improve our web pages for our customers. We also use HubSpot to manage our marketing communications with our subscribers.
You can accept or decline cookies. If you want to decline them, you just need to modify your browser settings.
These cookies enable our web server to identify who is using the application form pages, so that more than one person can use them at the same time without the web server getting confused. We only hold the cookie details for the duration of the application or quotation process, and the cookie is only used for these purposes.
We ensure that the data you provide during the online application process is fully secured. It is encrypted in transit (except if you apply via the Met Police Aware Intranet, where encryption is not allowed) and stored safely on our servers (which are separate from the website). If you answer a data protection question during the application or quotation process, we ensure that your data is treated in accordance with your response.
Google Analytics Cookies
The following page provides the latest list of the types of Google Analytics cookies and describes how they can be used to measure user-interactions on our website:
Some of our webpages are hosted by Hubspot. Therefore Hubspot also has the ability to measure how visitors interact with our website content. Hubspot therefore uses its own cookies, a list of which can be found here: https://knowledge.hubspot.com/articles/KCS_Article/Reports/What-cookies-does-HubSpot-set-in-a-visitor-s-browser
Hotjar tracking cookies
You can opt-out to the creation of a user profile, Hotjar’s storing of data about your usage of our site and Hotjar’s use of tracking cookies on other websites by following this opt-out link.
The types of cookies we use
Essential cookies (or session cookies): These help us identify you when you apply for a product or fill in one of our online forms. They are mandatory functional cookies, and the website would not work without them. We recommend that you keep them enabled in your browser settings.
Performance cookies: These are used by a third-party website statistics provider to help us improve the performance of our website.
- Wordfence cookies keep bots out of our pages and improve the security of our website.
- Cloudflare cookies also add a layer of security and help to increase the speed to display pages.
Web beacons (or clear GIFs) are tiny, invisible image files that are placed on a website or in an email to track how a user interacts with a web page or email.
We use web beacons to help us determine how effective our email marketing communications are. They tell us whether recipients are opening our HTML-based emails and clicking on any of the links we’ve included in the content.
We add the data we gain from our web beacons to individual users’ records in HubSpot. This helps us build up a picture of what you might be interested in, so that we can send you more relevant communications. You can unsubscribe from our emails at any time.
Last updated on 4 April 2018